PROPOSAL
Branding & Packaging design Proposal for:
MOKAMBO WHISKEY
Today is the
24.02.2026
Proposal by
Sayan Saha/ bluehals design studio
MY INITIAL VISION: ENGINEERING THE DON
Mokambo is not just a whiskey; it is a character. To dominate the ₹900-1,500 mass-premium segment, we must bypass traditional heritage tropes and build a brand that feels like a modern Indian don.
Here is how we translate your "gangster-luxury" vision into a physical product:
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The Vibe: Dark, atmospheric, rebellious, and effortlessly stylish.
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The Bottle: Square, angular geometry with strong shoulders—designed for absolute bar-shelf dominance across the 750ml, 375ml, and 180ml formats.
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The Label: Tactile premium uncoated stock. Deep gold foil, embossing, and a custom modern-don illustration.
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The Finish: A strict matte or gloss black cap with golden hot foil edges.
I will personally design and execute every element of your brand universe to ensure a singular, uncompromising vision.
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Primary Logo
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Icon
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Typography rules
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Color Palette
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Custom Character Illustration
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20+ Page Brand Guidelines.
Identity System
Phase A
2. SCOPE OF WORK
Packaging Design
Phase B
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Bottle form guidance
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Print-ready artwork for Front, Back (IMFL statutory), and Neck labels
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Cap & Mono Carton design.
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Retail shelf mockups
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bar serve scenarios
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social media mockups
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Photorealistic 3D renders
Visualisation
Phase C
Production
Phase D
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All open-source files and separated print-ready files (AI, PDF, CMYK, Foil layers)
THE "CULT BRAND" OFFER (Time-Sensitive)
To launch a brand like Mokambo, your digital presence must be as intimidating and premium as your physical bottle. You requested an optional quote for the Social Media Launch Kit.
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THE OFFER: If you sign this proposal and clear the initial deposit within 3 days by [27.02.26], I will design the full Social Media Launch Kit (templates and launch campaign visual suite) at ZERO additional cost.
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Value: ₹15,000 — Yours absolutely free.
4. TIMELINE & EXECUTION
Week 1
Delivery of 10 distinct initial design directions with strategic rationale.
Week 2
Client selection & up to 10 rounds of structured revisions.
Week 3
Rollout across all 3 SKUs (750ml, 375ml, 180ml glass/PET) & Mono Carton
Week 4
Final 3D renders, Brand Guidelines, and handover of all open files
5. INVESTMENT
Clear, itemized pricing. No hidden fees.
Module A: Identity & Character Illustration
₹25,000
Module B: Packaging & Bottle Guidance
₹20,000
Module C: 3D Mockups & Visualisation
₹13,500
TOTAL CORE INVESTMENT
₹58,500
Optional Modules:
Social Media Launch Kit:
₹15,000 (FREE if signed by [26.02.26])
Merchandise
₹8,000
POSM (Posters, Glow Signs):
₹12,000
Payment Terms:
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50% Advance (₹29,250) to commence the project.
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50% Balance (₹29,250) prior to the final handover of source files.
6. NEXT STEPS
I am ready to engineer the Don. To lock in the 3-4 week timeline and claim the free Social Media Launch Kit, simply:
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Reply to this email with "Approved."
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I will send over the invoice for the 50% advance.
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We kick off Week 1 immediately.
SAYAN SAHA
Independent Brand & Packaging Designer
+919091264503